Travala, an innovative travel platform, is making waves in the world of cryptocurrency with a strategic partnership with Trivago, the well-known metasearch engine for accommodation options globally.
This collaboration opens the door for Trivago users to tap into a vast inventory of over 2.2 million listings from Travala, all while using a variety of cryptocurrencies for payment.
Exciting Payment Options
Users will find it exciting that they can settle their hotel stays with Bitcoin (BTC), Ether (ETH), and a plethora of more than 100 other digital tokens.
This move marks a significant step towards integrating cryptocurrency into everyday travel expenses.
Juan Otero, Travala’s co-founder and CEO, shared insights on the implications of this partnership, noting a notable shift in the travel industry as companies increasingly welcome alternative payment methods.
Otero pointed out that when a prominent travel platform embraces crypto payments, it often sets off a chain reaction, prompting others to follow suit.
Broader Impacts and Rewards
Given Trivago’s extensive reach—spanning over 190 countries and offering access to more than five million hotels worldwide—this alliance could significantly advance the use of cryptocurrency, potentially captivating Trivago’s monthly audience of over three million unique users.
Moreover, this integration will feature a compelling rewards program.
Travelers booking properties through Trivago can earn cryptocurrency incentives, including Bitcoin or Travala’s own loyalty currency, AVA, enhancing the appeal of making bookings through this new system.
On another note, Travala recently announced a treasure reserve plan specifically for Bitcoin and AVA, slated for December 11, 2024, following their impressive achievement of surpassing $100 million in gross annual revenue, as reported by Cointelegraph.
Future of Travel and Cryptocurrency
Otero emphasized that Travala’s approach to loyalty rewards differentiates them from traditional booking platforms, as they focus on providing tangible cryptocurrency incentives instead of relying on standard loyalty points.
Industry experts advocate for real-world applications of blockchain technology, suggesting that initiatives like this partnership play a crucial role in championing greater cryptocurrency adoption.
Integrating crypto into travel booking not only enhances convenience for users but also positions it as a forward-thinking move in a rapidly evolving market.
Source: Cointelegraph
